Social media marketing for small business
A plain-English plan for small businesses, with a free 4-week content planner.
A plain-English plan for small businesses, with a free 4-week content planner.
Updated
You don't need to be everywhere. Pick the places your customers are, post things they find useful, and be consistent. This guide walks through a simple plan you can run alongside your real work.
The planner below gives you four weeks of post ideas for your type of business.
Free, no account needed. Nothing you type leaves your browser unless you choose to continue.
Week 1
Week 2
Week 3
Week 4
Write one sentence about your best customer: who they are, what they need and what stops them buying. Every post should be for that person.
Three themes you'll post about again and again, for example:
Two posts a week is a great start. Schedule them ahead, and spend a few minutes each day replying and joining conversations.
Each month look at which posts brought comments, follows, messages and visits. Do more of those, drop what doesn't work.
The one your customers use and you'll keep up with. Zertle is free and combines a business Page with communities where your customers ask questions.
Expect to see steady results after about three months of consistent posting.
Reuse ideas, but adjust the wording and format for each place.
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